Adopt-a-Dog look-and-feel

Let’s check in with the team.

Ruben
Ruben
Hey, guys!

How should the Adopt-a-Dog site look?

Georgina
Georgina
Friendly, happy. Like dogs.
Marcus
Marcus
But not childish. You know, all bright colors and googly eyes.
Georgina
Georgina
Hmm, I see what you mean.

OK, happy, friendly, but not childish.

Ruben
Ruben
So how do you do that?
Ray
Ray
Photos will be important. Happy dogs, playing with people.

From a marketing point of view, photos of dogs with people are better than photos of dogs alone. Dogs-with-people show the benefits of having a dog.

Adela
Adela
The veterinary page might be different. Maybe a dog getting a checkup would be good there.

Georgina
Georgina
Good point. The donation page could show a sad dog.

Sometimes sites have more than one look-and-feel, depending on what part of the site you visit.

Adela
Adela
OK, so happy dog photos, except on the veterinary and donation pages. That make sense to everyone?

Good teamwork. Summarize, and ask for closure.

Ray
Ray
Language should be relaxed, comfortable. OK?
(Nods all around.)

Marcus
Marcus
How about the theme? I’m not artist.
Georgina
Georgina
Me neither. When in doubt, use Bootstrap?

Adela
Adela
Sounds good to me.
The team installed Bootstrap from https://www.drupal.org/project/bootstrap. They chose the United look, in the advanced settings.

Marcus
Marcus
Wait a minute. We can’t use the logo that comes with Bootstrap.

Logo

Georgina
Georgina
Oh, yeah. And we can’t use the shortcut icon, either. That’s the thing in the browser tab.

Favicon

It’s also called a favicon.

Adela
Adela
Adopt-a-Dog doesn’t have a logo. Hmm…

Any ideas, Ruben?

Ruben
Ruben
I had the same situation myself, a few years ago, with a site about dogs. I had to make a logo, too, and I suck at art.

I found a drawing of a dog silhouette, Like one on Pixabay. It’s not the same one, but close.

I took just the head, and made it white, with a transparent background. Sized it, and it worked OK.

Not the best art, but it got the job done.

Here, I’ll email you the file.

(Typey typey, clicky, clicky.)

Georgina
Georgina
Thanks! I’ll mess with it, to fit our site. Make a version for the shortcut icon, too.
Here’s the team’s look-and-feel model:

Descriptors

Happy, friendly, avoid childish

Exceptions

Veterinary page – dogs need healing

Donations – sad dogs

Implementation notes

Many photos, emphasize dogs with people

Bootstrap theme, unless we find an expert in Web look-and-feel.

Choose one of the variants that come with the theme.

Create logo and shortcut (favicon)

So, we have a page hierarchy, and look-and-feel decisions. Time to make the site.